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Business Details
50+ Years
experience
Your Trusted Commercial Insurance Partner in Manchester & London
Bridge Insurance Brokers has been providing tailored insurance solutions since 1970, combining over five decades of industry expertise with a client-first approach. Founded by Mike Backner and Gilbert Cohen, we specialise in connecting businesses and individuals with bespoke insurance coverage that addresses their unique risks. Our team of more than 100 experts operates from offices in Manchester and London, offering comprehensive services across commercial, small business, and personal insurance sectors.

With a global network through Brokerslink, we deliver international insurance broking services and risk management solutions to clients in 110 countries. Our commitment to clear communication ensures clients receive straightforward advice without jargon, supported by a 24/7 claims app and dedicated customer service. Recognised as one of the UK's largest independent brokers, we pride ourselves on combining traditional service values with modern innovation to provide reassurance and peace of mind.
Services
Commercial Insurance Small Business Insurance Personal Insurance Professional Indemnity Insurance Risk Management Motor Fleet Insurance Credit Insurance Specialist Risks Insurance Latent Defects Insurance Global Insurance Services
Details
  • Year established: 1970
Highlights and features
  • We have over 50 years of experience in commercial insurance broking
  • Our global network covers 110 countries through Brokerslink partnership
  • We provide 24/7 claims support via dedicated mobile app
  • Our team includes 100+ insurance specialists with sector-specific expertise
  • We offer tailored solutions for complex risks across multiple industries
Associations and certifications
  • Financial Conduct Authority
  • British Insurance Brokers Association
Services
Commercial Insurance
We provide comprehensive commercial insurance solutions tailored to businesses of all sizes, from multinational corporations to independent retailers. Our expertise covers property protection, liability coverage, and business interruption insurance. With access to specialist UK insurance partners, we ensure bespoke coverage that addresses specific industry risks while maintaining competitive pricing.
Small Business Insurance
Our small business insurance packages offer tailored protection for independent retailers, post offices, florists, barbers, and freelancers. We address sector-specific risks through products like Sub-Post Office Insurance and Florists Insurance, ensuring comprehensive coverage. Our approach combines personal service with expert risk assessment to deliver cost-effective solutions that protect both assets and livelihoods.
Risk Management
We offer strategic risk management services that identify, assess, and mitigate potential threats to businesses. Our approach includes enterprise risk analysis, loss control programmes, and bespoke mitigation strategies. Through our Brokerslink network, we provide global risk insights while maintaining local market expertise to help clients navigate complex insurance landscapes effectively.
Professional Indemnity Insurance
Our professional indemnity insurance protects service providers against claims of negligence or breach of duty. Tailored for sectors including legal, financial, and consultancy services, this coverage addresses financial losses caused by alleged professional errors. We ensure policies align with regulatory requirements while providing adequate protection limits for complex professional risks.
Global Insurance Services
Through our Brokerslink partnership, we deliver international insurance solutions across 110 countries. This network provides access to 18,000+ insurance professionals and specialist markets, enabling us to arrange multinational programmes. Our services include cross-border risk management, global property coverage, and coordinated claims handling for businesses operating internationally.
People
Roger Potts
CEO
Roger Potts leads Bridge Insurance Brokers with over three decades of industry experience. Under his leadership, the company has expanded its global reach through strategic partnerships while maintaining its client-first ethos established in 1970. He oversees operations across Manchester and London offices.
Questions
What types of insurance do you specialise in?
We specialise in commercial insurance, small business insurance, personal insurance, professional indemnity, risk management, and specialist risks across multiple industries.
How can I make a claim?
Use our 24/7 Claims App or online reporting tool for property or motor claims, with dedicated support available through our Manchester and London offices.
Do you serve international clients?
Yes, through our Brokerslink partnership we provide insurance solutions in 110 countries with access to 18,000+ insurance professionals.
What industries do you work with?
We work across real estate, construction, retail, professional services, healthcare, and specialist sectors including windfarm operations and minefield decommissioning.
How long have you been in business?
We've been providing insurance solutions since 1970, with our founders establishing the business in Manchester during the UK's pre-decimalisation era.
What accreditations do you hold?
We're authorised and regulated by the Financial Conduct Authority and maintain membership with the British Insurance Brokers Association.