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Business Details
27 Years
experience
Your Trusted Partner for Insurance Solutions
Pier Insurance has been shaping the future of insurance with innovative, customer-focused solutions for over two decades. Founded in 1999, we specialise in mobile and gadget insurance, travel insurance, and ticket protection, helping businesses enhance their offerings while unlocking new revenue opportunities. Our expertise in launching businesses into new markets enables global growth through tailored insurance solutions. We combine cutting-edge technology with deep industry knowledge to create flexible, scalable products that align with evolving market demands.

Our end-to-end services optimise growth by seamlessly integrating into existing business processes, delivering best-in-class experiences that build trust for partners and customers alike. With a team of seasoned professionals, including entrepreneurs with over 30 years of telecoms and insurance experience, we maintain a culture of authenticity and empowerment. Authorised and regulated by the Financial Conduct Authority (Registration Number 311798), our commitment to innovation and excellence has earned the trust of 5,000,000+ customers worldwide.
Services
Gadget Insurance Travel Insurance Ticket Protection Embedded Insurance White-Label Solutions Bespoke Policy Development Claims Management Product Development Customer Experience Design Analytics & Insight
Details
  • Year established: 1999
Highlights and features
  • We have over 25 years of expertise in insurance product development
  • We offer end-to-end claims handling with automation and expert processes
  • Our solutions integrate seamlessly into existing business operations
  • We provide in-house innovation supported by technological expertise
  • Our team includes specialists with 30+ years of telecoms and insurance experience
Associations and certifications
  • Financial Conduct Authority
Services
Gadget Insurance
Our gadget insurance protects smartphones, tablets, and electronics against damage, theft, and mechanical breakdown. Designed with hassle-free digital platforms, this coverage integrates seamlessly into existing business offerings. Customers benefit from streamlined claims processes and comprehensive protection tailored to modern technology needs.
Travel Insurance
We provide comprehensive travel insurance solutions that safeguard against trip cancellations, medical emergencies, and lost luggage. Our policies adapt to various travel scenarios while maintaining competitive pricing. Businesses can offer customers peace of mind through flexible coverage options that enhance existing insurance packages.
Embedded Insurance
This service enables seamless integration of insurance products into digital customer journeys at point of sale. By embedding coverage within existing transactions, businesses increase customer engagement while expanding revenue streams. Our technical expertise ensures smooth implementation across multiple platforms and industries.
White-Label Solutions
We develop fully branded, end-to-end insurance products that operate under partner company identities. This solution allows businesses to offer customised insurance without operational complexity. Partners benefit from complete brand control while leveraging our regulatory compliance and underwriting expertise.
Ticket Protection
Our ticket protection policies safeguard against event cancellations and unexpected disruptions. Designed for flexibility, this coverage applies to concerts, sports events, and cultural attractions. Customers receive reliable protection while businesses gain an additional revenue channel through integrated ticket sales platforms.
People
Mark Gordon
Founder & MD
An entrepreneur with over 30 years of telecoms and insurance experience, Mark drives business growth and innovation as Pier Insurance's Founder and Managing Director.
Kelly House
Commercial COO
With 25+ years of operational and insurance expertise, Kelly serves as Commercial COO at Pier Insurance and TicketPlan, overseeing strategic business operations.
Phil Sanderson
Finance Director
Phil brings over a decade of strategic finance leadership in B2B and B2C insurance sectors as Pier Insurance's Finance Director.
Paul Althasen
Chairman
A board member since 2008, Paul plays a key role in shaping Pier Insurance's strategic direction with extensive industry experience.
Questions
What insurance products does Pier Insurance offer?
We provide gadget insurance, travel insurance, ticket protection, and custom embedded insurance solutions tailored to business needs.
How can businesses integrate your insurance solutions?
Our services integrate seamlessly through white-label platforms, embedded insurance technology, or bespoke policy development aligned with existing operations.
Do you operate outside the UK?
Yes, we have international operations including our European office in Hamburg, supporting global market expansion for partners.
How is your claims process managed?
We handle claims in-house using a combination of automation and expert oversight to ensure efficient, customer-focused resolution.
What experience does your leadership team have?
Our executives collectively hold over 100 years of insurance industry experience, including specialists with 30+ years in telecoms and insurance sectors.
Are you regulated by UK authorities?
Yes, we're authorised and regulated by the Financial Conduct Authority under registration number 311798.