Business Details
We are specialist sports, leisure and travel insurance providers operating under the trading name SportsCover Direct, with a proven track record in the sector. Our team has delivered tailored insurance solutions to sports enthusiasts and amateur or semi-professional participants since 1991, drawing on more than three decades of sector-specific expertise. We have developed in-depth knowledge of over 500 distinct sports and activities, allowing us to design policies that address the unique risks associated with each pursuit. Our problem-solving capabilities centre on identifying gaps in standard insurance offerings to create custom cover that meets the specific needs of our customers. We uphold the highest professional standards, with all policies backed by AXA XL, a leading global insurance provider, to ensure robust protection for policyholders. We are committed to full transparency in all our policy terms, with no hidden fees or ambiguous clauses that could leave customers unprotected when they need cover most.
Our customer satisfaction is evidenced by consistently positive feedback from genuine policyholders, who praise our fast service, competitive pricing and clear policy documentation. We operate a fully digital quote and purchase system that allows customers to arrange cover instantly, with policy documents sent directly to their email immediately after purchase. Our specialist team is trained to provide accurate, helpful guidance to customers seeking cover for niche or high-risk activities that are often excluded from standard travel or personal insurance policies. We prioritise prompt and efficient claims handling, with dedicated support available to assist customers through every step of the claims process if they need to make a claim. We continuously review and update our product range to reflect emerging trends in sports and leisure activities, ensuring our cover remains relevant and comprehensive for all our customers.
Our customer satisfaction is evidenced by consistently positive feedback from genuine policyholders, who praise our fast service, competitive pricing and clear policy documentation. We operate a fully digital quote and purchase system that allows customers to arrange cover instantly, with policy documents sent directly to their email immediately after purchase. Our specialist team is trained to provide accurate, helpful guidance to customers seeking cover for niche or high-risk activities that are often excluded from standard travel or personal insurance policies. We prioritise prompt and efficient claims handling, with dedicated support available to assist customers through every step of the claims process if they need to make a claim. We continuously review and update our product range to reflect emerging trends in sports and leisure activities, ensuring our cover remains relevant and comprehensive for all our customers.
Highlights and features
- We have provided specialist sports insurance since 1991.
- We cover over 500 sports and leisure activities.
- Our policies are backed by global insurer AXA XL.
- We offer instant online cover with email policy documents.
- We tailor policies for amateur and semi-professional participants.
Services
Sports Accident Insurance
Sports Accident Insurance provides personal accident and liability cover for people taking part in sports or activities within their home country. It is designed for amateur and semi-professional sports participants seeking protection against injury or third-party claims during activity. Benefits include broken bone payments, physiotherapy cover and optional income replacement, with cover available for one day, multi-day or annual periods.
Sports Travel Insurance
Sports Travel Insurance offers single trip or annual multi-trip cover for holidays that include participation in sports activities. It is intended for amateur and semi-professional sports participants travelling domestically or internationally who need protection for activity-related risks. Policy benefits include medical expenses, personal liability, cancellation cover, baggage protection and emergency repatriation support.
Golf Insurance
Golf Insurance provides tailored cover for golfers, with standard benefits including personal liability protection, personal accident cover and equipment protection. It is designed for amateur and semi-professional golfers playing at any level, with optional worldwide coverage available for those who travel to play. The policy also includes standard hole-in-one indemnity to cover associated costs of achieving this feat.
Activity TopUp Insurance
Activity TopUp Insurance is for customers with existing travel insurance who need cover for an activity excluded from their policy. It is intended for amateur and semi-professional sports participants undertaking a single high-risk or niche activity during a trip. The policy provides cover for the excluded activity for the duration of the relevant trip segment.
Shooting Insurance
Shooting Insurance is an annual tailored policy designed to protect shooting participants and their equipment from unforeseen incidents. It is intended for amateur and semi-professional shooters seeking cover for public liability, gun damage or loss, and personal accident risks. Optional cover can also be added for gun dog veterinary fees to protect against costs arising from injury to working dogs.
