We keep it simple because that's what we're good at.
At 1st Central, we're a business that operates on the core principle of keeping things straightforward. We're committed to providing our customers with excellent levels of cover, combined with a range of benefits and optional extras designed to give them complete peace of mind. Our range of products is designed to cater to the diverse needs of our customers, from our basic Value product to our most inclusive Premier package.
Our Services
We offer a comprehensive range of insurance products and services, including:
Car Insurance
Our car insurance is designed to provide our customers with the coverage they need to feel protected on the road. With a range of optional extras and benefits, including RAC Breakdown Cover and Legal Expenses Cover, our car insurance is the perfect way to ensure complete peace of mind.
Home Insurance
Our home insurance products offer a range of policies designed to protect our customers' homes and belongings. With options for Buildings and Contents Insurance, as well as a range of optional extras, our home insurance is an essential part of any homeowner's toolkit.
Multicar Insurance
If you have multiple cars in your household, our multicar insurance is the perfect way to ensure you're getting the best possible deal. With a range of benefits and optional extras, including a 50% discount on every additional car you insure, our multicar insurance is a great way to save money and get the coverage you need.
Claims
In the event of a claim, we're here to help. With 24/7 claims service, you can reach us at a time that's convenient for you. Whether you prefer to speak to us on the phone or make a claim online, we're here to guide you through the process and get you back on the road or in your home as quickly as possible.
Our Values
At 1st Central, we're committed to providing our customers with a range of benefits and features that make a real difference to their lives. We believe in being transparent and straightforward in our dealings, and we're dedicated to ensuring that our customers feel valued and supported every step of the way.
Refer a Friend
We love seeing our customers refer their friends and family to us, as it allows us to spread the word about the great service and products we offer. As a thank you, we'll even give you a 25 Amazon gift card for every friend you refer to us.
Testimonials
We're proud to have received a 5-star rating for our car insurance from Defaqto, and our customers have rated us as 'Excellent' on Trustpilot. We're committed to providing our customers with the best possible service and products, and we're always looking for ways to improve and innovate.
About Us
1st Central is a business name used by First Central Insurance Management Ltd, which is authorised and regulated by the Financial Conduct Authority (firm reference number: 483296). We're committed to transparency and openness in all our dealings, and we're dedicated to providing our customers with the coverage and support they need to feel protected.
Pricing and Value
The majority of customers have expressed dissatisfaction with the pricing and value of First Central's insurance policies. One customer, Lucian Farwell, initially found the price to be great, but was shocked to see a 900 increase after just one year with no changes to their policy. Others have criticized the company's pricing structure, with Ricky Scott accusing them of manipulating policies and Gary Miller stating that they do not know what they are talking about.
Customer Service
While some customers have praised First Central's customer service, others have had negative experiences. Ronel Remigio found the customer service team to be honest and good, but Hannah had a poor experience, describing the team as sounding like they had just woken up. Kieran West-Ley was unhappy with the professionalism and quality of the service, and Gary Miller was critical of the company's responsiveness.
Company Operations and Policies
Several customers have expressed frustration with First Central's company operations and policies. Ricky Scott accused the company of having no morals and values, and Gary Miller stated that they do not know what they are talking about. Ronel Remigio was confused by the company's practices and found it difficult to make simple requests, such as changing their payment date.

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