Business Details
15 Years
experience
Specialist Insurance Brokers in Sale, Manchester
Established in 2011, Principal Insurance has grown into a leading specialist insurance broker serving over 40,000 policyholders nationwide. Our foundation was built on addressing market gaps by combining competitive pricing with exceptional service. As an independent broker regulated by the Financial Conduct Authority, we collaborate with top UK insurers to deliver tailored policies for motorcycles, cars, motorhomes, vans, homes, and commercial needs. Our approach prioritises direct communication over rigid scripts, ensuring clients receive personalised advice and optimal coverage solutions.With a team led by Managing Director Dave Bowcock, a seasoned insurance professional with 14 years in specialist motorcycle insurance, we maintain a commitment to transparency, flexibility, and customer-centric service. Our growth reflects our ability to adapt while preserving core values of integrity and client advocacy, supported by partnerships with insurers like Aviva, AXA, and NIG. We offer unique benefits including discounts for IAM certificate holders, owners' club members, and security-equipped vehicles, alongside services such as excess protection and motor legal assistance.
Services
Motorbike Insurance
Car Insurance
Van Insurance
Motorhome Insurance
Home Insurance
Business Insurance
Courier Insurance
Taxi Insurance
Fleet Insurance
Classic Vehicle Insurance
Details
- Year established: 2011
Highlights and features
- We serve over 40,000 policyholders with specialist insurance solutions.
- Our team operates without restrictive call scripts or time targets.
- Regulated by the Financial Conduct Authority for compliance and trust.
- We partner with leading UK insurers including Aviva and AXA.
- Offer discounts for IAM certificate holders and security-equipped vehicles.
Associations and certifications
- Financial Conduct Authority (FCA)
What people say
Excellent service
Swift and competitive
Friendly and informed
No hidden costs
Professional approach
Services
Motorbike Insurance
We provide comprehensive motorbike insurance tailored to classic, custom, and multi-bike fleets. Our policies include excess protection, breakdown assistance, and legal coverage. Specialist schemes cater to riders with convictions, ensuring accessible options for diverse needs.
Car Insurance
Our car insurance covers classic, high-performance, and learner driver vehicles with flexible terms. Features include protected no-claims bonuses and discounts for security upgrades. We specialise in policies for drivers with prior convictions or unique vehicle requirements.
Van Insurance
Van insurance solutions for private and commercial use, including impounded and temporary coverage. We offer fleet options and tailored policies for catering vans, couriers, and haulage operations with goods-in-transit protection.
Motorhome Insurance
Specialist motorhome and campervan insurance with European breakdown assistance. Policies include temporary coverage options and multi-vehicle discounts. We cater to both leisure and commercial motorhome owners with tailored risk management.
Home Insurance
Home insurance policies with optional add-ons like personal accident coverage and keycare. We provide tailored protection for residential properties, including security discounts and flexible claims support for property damage or theft.
People
Dave Bowcock
Managing Director
With 14 years in specialist motorcycle insurance, Dave founded Principal Insurance in 2011. His leadership focuses on service innovation and client advocacy, leveraging industry expertise to expand offerings across personal and commercial insurance sectors.
Questions
How do I get an insurance quote?
Call 0330 024 0087 during business hours or use our online quote tool for instant pricing tailored to your vehicle and coverage needs.
Why choose Principal Insurance?
We offer personalised service without call scripts, FCA-regulated policies, and partnerships with leading UK insurers to ensure competitive rates and specialist coverage options.
How do I make a claim?
Contact our claims team at 0330 024 1376 for vehicle policies or 0330 024 0136 for motor trade policies, providing your policy reference for immediate assistance.
Do you cover classic vehicles?
Yes, we specialise in classic car and motorbike insurance with tailored policies recognising their unique value and preservation needs.
Are there discounts available?
We offer discounts for IAM certificate holders, owners' club members, and vehicles with approved security systems to reward responsible ownership.
