Empowering Your Financial Journey

At Cheaper Insurance Direct, we're not just another comparison site. We're human. Our team of experts make hundreds of insurance searches every day: we understand how insurance works. That means we always know where to look to find the best deals for you, fast.

Our mission is to be honest in all our dealings. To take the hassle out of insurance by doing it all for you. To use only leading insurers you can trust. To save the majority of our clients both time and money on all their insurance needs!

Our vision is to end dishonesty in the insurance industry and be the best place for UK residents to save money on all their insurance needs.

Our Story

We've been saving people money on their insurance policies since 2001. In that time, we've learned who are the very best insurance providers on the market: so when we offer you a money-saving quote, you can be sure that it's from someone we've heard good things about.

Our founder, Alex Couper, was tired of wasting too much time and money on his own insurance renewals. He knew there must be a much better way. A few years later, Cheaper Insurance Direct was born.